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How AI is Optimizing Trade Show Costs

#artificialintelligenceOct-12-2018, 01:10:26 GMT

Can artificial intelligence (AI) tell you which conferences to sponsor? Calculating an event's return on investment (ROI) has never been easy, according to a Demand Metric survey, only 17 to 28 percent of companies currently track it. Yet the same report indicates trade shows take up to one-fifth of the average respondee's annual marketing budget. From booth design to sponsorship to travel, trade shows are not cheap affairs. AI can't eliminate trade show costs, but it may help optimize them.

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Country: North America > United States > New York (0.06)

Industry:

Marketing (0.40)
Semiconductors & Electronics (0.34)

Technology: Information Technology > Artificial Intelligence (1.00)

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